New Eyes for the Needy has been providing eyeglasses to low-income individuals in need for almost a century. When the non-profit sought to increase their impact, they needed a new brand for their line of e-commerce eyewear, and Azimuth by New Eyes was born. Helping individuals find their True North by donating two pairs of glasses for every purchase, the Azimuth brand project included logo creation, collateral, product photography, package design, and website development.